Over the years, Bridgestone/Firestone has introduced many new tire technologies.While each has a specific goal and result, they are all designed to make great tires even better. These technologies have addressed important features including, wet handling and traction, tire punctures, tire wear, ride comfort, noise reduction and many more. Please use the navigation in the upper left to view some of our key tire technologies.

The Bridgestone/Firestone legacy of motorsports accomplishments began more than nine decades ago when Harvey Firestone decided to showcase his tires on the race track. Since then, our tire brands have appeared in thousands of competitions around the globe, recording a remarkable variety of wins and honors.